THE 15 MINUTE MARKETER:
“Are You Overlooking Your Best Resources?”
by Nancy Gerber
When in need of input or advice, we often forget that help is usually closer than we think.
A colleague invited me to attend a recent luncheon meeting of the local Atlanta Chapter of an organization of professional women in a conventionally male-dominated field. She moderated a panel discussion with three successful business owners who shared their unvarnished
advice and practical insights.
I’m always delighted to meet intelligent and successful women who are traveling an unconventional path, and I came away from this meeting motivated and energized. Although we work in different fields, the issues
were familiar. Especially amusing was the moment when the animated panel members were asked how they handled stress and life balance issues–they all fell silent, looked at each other to see who would speak up first,
and no one did!
The questions from the audience members were thoughtful, intriguing and challenging–as useful and stimulating as queries from an experienced coach. The advice and insights from the panel were authentic and wise–one even reminded the group that not everyone is cut out to or has the drive to own their own business, and that there are many ways to honor themselves and make progress in their careers without taking the specific road that the panel members have traveled. That struck a chord with many of the women present.
So often we choose to struggle alone, uncomfortable with the idea of requesting assistance, holding tight to our pride and our self-sufficient image. Although, of course, there are no guarantees, each of us has an
incredible richness of resources within easy reach. All we need to do is open our mouths and ask.
What valuable sources of support might you be overlooking?
This week, use your 15 Marketing Mambo minutes every day to consider what resources you need to grow your business in the next 12 months.
Who do you know who can help you find and implement these vital items? How will you ask them for help?
Copyright 2008 by Nancy Birnbaum-Gerber
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Do you know what happens to scar tissue? It’s the
strongest part of the skin.
– Michael R. Mantell
